There are quite a few interesting and attention-grabbing stands at the Frankfurt Book Fair. That’s reason enough for even first-time exhibitors like you to look for inspiration so you can present your brand in the best light and attract visitors. After all: Your stand is your best calling card!
Ideally, preparing your stand begins with brainstorming stand designs. Who is your target audience, what are your key topics and products and who are your most important authors? Once you’ve answered these questions, the following short checklist can be of help to you in preparing and setting up your stand:
The following three measures are essential to your success at the fair: authentic networking, clever marketing and optimal presentation of your stand. By intelligently combining these three elements, you’ll ensure that your time at the Book Fair is a success. Find out more about these three areas. Get more information:
A selection of memorable presentation ideas.
Instead of wallpaper: This exhibitor showed that you can create an astonishing reading atmosphere with nothing but a lot of barrier tape. Not just for fans of DIY!
It doesn’t always have to be the whole shebang – individual titles can also be presented in a striking way.
A convincing concept: The "Book Cover Clinic" cures book covers in a suitable setting. A real crowd-pleaser!